To grow your business by writing good content requires more than having excellent writing skills; you need to understand what SEO means and how to apply different components of SEO to your writing. For starters, a good SEO copywriter understands the importance of keywords and hoe to use them. You can get the right keywords by using a keyword research tool. Incorporate these keywords into your content naturally.
You also need to understand link building. Links are what tells Google how authoritative your site is. If renowned authoritative businesses link to your business, Google will see your business as authoritative and rank you higher. As such, you need to work on getting high quality links either through guest-posting or creating relationships with these niche authorities.
Titles and meta descriptions matter when you write great content. Usually, the title is what draws readers to your content. Are you able to write a title that readers in Australia and everywhere else will want to click? Titles should not be too long or too short. They should promise to solve the problems of readers in easy steps.
Readability is also considered in Google ranking. So, is your content readable on all devices? To make your work readable, use simple everyday language, use short sentences and short paragraphs. This way, you Enterprise SEO efforts will bear fruits – you will get readers who want to come back for more content.
You also need to include visuals in your content to make it more engaging. The use of infographs, photos, videos and other visual aids will make your digital marketing more wholesome. Sometimes, you can create visual content, such as inforgraphs, without written content. when you share the content on different platforms, you are sure to pique the attention of readers.